Vanessa De Souza Lage at ViturSummit 2023 - (ESG) DRIVING REVENUES TO YOUR BOTTOM LINE

The panel discussion explores the challenge of getting guests to recycle in vacation rentals despite providing recycling options. Vanessa De Souza Lage shares insights from a sustainability communication course she attended, highlighting the effectiveness of engaging children in promoting recycling practices. The discussion focuses on the idea that communicating and gamifying recycling through child-oriented approaches can educate parents and encourage sustainable behaviors. The panel aims to address strategies for improving recycling participation and leveraging the influence of children to promote environmental consciousness in guests.