Since your properties now have received the Sustonica badge, you are one of the professionals that recognise the opportunity which sustainability affords your business. You now have the unique ability to empower your owners and their guests to adopt more eco-friendly practices. You will be seen as a leader in the vacation rental industry and reap the rewards of this new way of doing business.
However, sustainability is a relatively new concept and regulation is evolving at an ever-increasing pace. You need to have the confidence that what you are communicating to your audiences is engaging but also convincing, accurate and transparent.
At Sustonica we want to help you capitalize on your partnership with us. It is important to us that you achieve the maximum impact and recognition for the role you are playing in influencing the short-term rental industry.
For this reason, we have partnered with sustainability marketing specialist, Nikki Mattei. Nikki is a Chartered Marketer with a career spanning over 30 years, with the past 15 working within sustainability marketing. She is also the co-owner of Villa in the Vineyard, a conscious luxury rental property in Italy.
Nikki has put together three packages specifically for property management companies and OTAs to ensure that you embed sustainability into your own brand and communicate it authentically with all your audiences.