In the latest sustainability report from Booking.com, a whopping 74% of respondents said they wanted to see more eco-friendly travel options. This is huge and means those operators who haven’t been paying attention to sustainability issues should perhaps make this a focus going forward.

Things like sharing volunteer opportunities in your area, supplying reusable bags, using digital guidebooks, and changing the type of toilet paper you use, are all simple changes and additions you can make that can attract more guests to choose your property.

In this episode, Vanessa de Souza Lage, the founder of Sustonica, talks about the opportunities for hosts and managers to capture this market by working towards meeting sustainability criteria in their properties.

Vanessa cites gaining a competitive advantage and cost saving as two of the benefits of becoming more environmentally conscious.

All of the criteria are on the Sustonica website and it’s remarkably simple to achieve initial certification by making just a few changes, so we encourage everyone to take the free assessment.

There are some great examples of companies that have gotten on board and are now seeing positive results from their commitment to sustainability issues.